The National Football League’s PLAY 60 campaign is focused on increasing the health and wellness of young fans by encouraging them to be active for at least 60 minutes a day. Throughout the year, the NFL’s 32 clubs host PLAY 60 programming for local schools and kids, where players, coaches and staff take an active role in donating their time, talent and efforts to spread the PLAY 60 message. Coaches, players and staff each use their skills to contribute to NFL PLAY 60 in unique ways, yet all consider it a great honor to serve as positive role models for kids in their communities.
Each year, the NFL and its clubs hold more than 2,000 PLAY 60 events. Below are some notable examples of skills-based volunteering across the league:
- The Oakland Raiders hosted a PLAY 60 CHARACTER CAMP for more than 200 children where participants practiced their football skills and learned from Raiders players about the importance of character and team-building in athletics and life.
- The Carolina Panthers Rookie Club hosted local children from the Boys & Girls Club at their facility to participate in PLAY 60 drills with the team’s newest members.
- The San Diego Chargers launched their six-week PLAY 60 CHALLENGE that encourages over 11,000 middle school students in their community to be active for 60 minutes a day. Chargers players Darrell Stuckey and Kendall Reyes attended the kickoff event and also volunteered their time by visiting a local middle school to lead PLAY 60 drills and interact with students.
- The New York Jets rewarded middle schools who are active in the PLAY 60 campaign by having Jets players Nick Folk and Ryan Quigley talk to the students about the importance of healthy habits.
Additionally, on Tuesday October 21, players, coaches and staff from all 32 NFL teams are provided the opportunity to participate in the NFL-United Way Hometown Huddle. The NFL-United Way Hometown Huddle is a league-wide day of service designed to bring awareness and improve youth health-and wellness through a variety of projects in different NFL cities across the country. These projects include skills-based volunteer opportunities like fitness-zone construction at local playgrounds and schools, hosting youth football clinics, visiting local military bases, and providing funding for after-school programs for underserved children.
Below are some examples of the skills-based activities teams will be involved with during Hometown Huddle this year:
- Detroit Lions players, coaches, alumni, and staff will participate in PLAY 60 recess activities and a tour of the local farmers market, Detroit Eastern Market. Lions Executive Chef Joe Nader will host a nutrition discussion about healthy eating and fresh fruits and vegetables.
- The Houston Texans will host a field day under the banner of "PLAY 60 for All" for approximately 100 students in Houston at a local school, T.H. Rogers. They will cater the games and equipment to fit the special needs of the T.H. Rogers student population, including those students with multiple impairments. The entire Texans rookie class, Texans Cheerleaders, Texans staff and United Way volunteers will participate by assisting students at the stations which will include a bean bag toss, bowling, and a football relay.
- E.J. Henderson, and current members of the Minnesota Vikings will visit Green Central Middle School in recognition of the United Way funded ACES (Athletes Committed to Educating Students) after school mentoring program. The players will speak to the student body about Play 60. In addition they will stress the importance of reading. Following the all school assembly, 50 members of ACES will be put through various drills by the players.